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Thoughts on the 2013 Penn State Web Conference: Nobody Knows Nuthin’
In addition to my annual reminder that all foods are better when pretzel-encrusted, this year’s Penn State Web Conference has again left me with several tasty nuggets to chew on. The unifying concept I...
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Humor + Content Strategy on Facebook Posts
Why did the social media manager cross the road? To engage followers with compelling content that drives conversions and creates brand awareness among key influencers. OK, not funny. But since late...
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This Is Only a Test: Lessons Learned from a Live Action Emergency Drill
The public safety officers of the University of Rochester conducted a live-action emergency drill this month that provided an opportunity for our officers to coordinate with local law enforcement...
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What George Washington Could Teach Higher Ed
I’m currently attempting to read a biography of each of the U.S. presidents in order; it’s a personal project that appeals to both my love of history and my linear, completist nature. And I figured...
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8 Sources of Inspiration for the New Facebook Timeline
The new Facebook “Timeline” layout for Pages rolls out for everyone — like it or not– on March 30, eight days from now. Are you ready to go? Here are eight ideas and sources of inspiration to get you...
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April Fools and Kitten Analytics
This Sunday to mark April Fools Day, the University of Rochester homepage was overrun with kittens. The homepage itself has of course reverted to normal, but the gallery lives on. I did a little...
View ArticleHow Higher Ed Covered The Supreme Court Healthcare Ruling
I was curious today to see how colleges and universities responded to the Supreme Court decision to uphold the Obama administration’s Affordable Care Act. So I looked at the homepages and main newsroom...
View ArticleA Meeting of the Mindsets: Real Students vs. The Beloit Mindset List
Inspired by a 2009 blog post from SUNY Oswego’s Tim Nekritz and the hilarious #fakebeloitmindlist Twitter hashtag initiated by same. Just in time for back-to-school, the annual Beloit College Mindset...
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Adventures in Livestreaming: Student Music Ensembles
An occasional series in which I fumble my way through the world of live-event coverage. I screw up so you don’t have to. If your university is home to the kind of wonderful student performing groups...
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Everything is Awesome on April Fools
Last week, the University of Rochester homepage was overrun by thousands of LEGO bricks and mini-figs? Why? For April Fools Day, of course. We’ve done homepage pranks on April Fools for a few years...
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